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Why Cognition bought Poke: AI personality is becoming a competitive advantage

TechCrunch AI

The acquisition brings Pokeโ€™s conversational style and interaction model to Cognitionโ€™s coding agent Devin, reflecting a growing belief that how AI assistants interact with users is as important as the models powering them.

ื—ื‘ืจืช ืงื•ื’ื ื™ืฉืŸ (Cognition) ืจื›ืฉื” ืืช ืคื•ืง (Poke) ื‘ืžื˜ืจื” ืœืฉืœื‘ ืืช ืกื’ื ื•ืŸ ื”ืฉื™ื—ื” ื•ืžื•ื“ืœ ื”ืื™ื ื˜ืจืืงืฆื™ื” ื”ื™ื™ื—ื•ื“ื™ ืฉืœื” ื‘ืกื•ื›ืŸ ื”ืงื™ื“ื•ื“ ืฉืœื”, ื“ื•ื•ื™ืŸ (Devin). ืžื”ืœืš ื–ื” ืžืฉืงืฃ ืชืคื™ืกื” ื”ื•ืœื›ืช ื•ื’ื•ื‘ืจืช ื›ื™ ื”ืื•ืคืŸ ืฉื‘ื• ืขื•ื–ืจื™ AI ืžืชืงืฉืจื™ื ืขื ืžืฉืชืžืฉื™ื ื—ืฉื•ื‘ ืœื ืคื—ื•ืช ืžื”ืžื•ื“ืœื™ื ื”ืžืคืขื™ืœื™ื ืื•ืชื. ืœืžืขืฉื”, ืื™ืฉื™ื•ืช ื•ื™ื›ื•ืœืช ืื™ื ื˜ืจืืงืฆื™ื” ืื ื•ืฉื™ืช ื”ื•ืคื›ื™ื ืœื™ืชืจื•ืŸ ืชื—ืจื•ืชื™ ืžื›ืจื™ืข ื‘ืฉื•ืง ื”ื‘ื™ื ื” ื”ืžืœืื›ื•ืชื™ืช.
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